{"id":51997,"date":"2026-03-02T16:52:58","date_gmt":"2026-03-02T16:52:58","guid":{"rendered":""},"modified":"2026-03-02T16:52:58","modified_gmt":"2026-03-02T16:52:58","slug":"club-face-rotation-golf","status":"publish","type":"post","link":"https:\/\/www.rotaryswing.com\/golf-lessons-blog\/club-face-rotation-golf\/","title":{"rendered":"Club Face Rotation in the Golf Swing"},"content":{"rendered":"\n

 If you listen to the pundits on T.V. you’ll hear some pretty interesting things that, to be honest with you, are pretty terrible advice for golf. One of those, and I hear it all the time on T.V., is “Oh, well he holds the club face square to the path<\/strong> longer than anybody else out there.” I got a little secret for you. Nobody does that unless they want to hit a big slice<\/a>. The reality is that the club face<\/strong> is always, always rotating throughout the entire golf swing<\/strong>. You never, ever, ever try to hold the club face square. And there are some golf instruction methods<\/a> out there that are even talking about holding the club face square<\/strong> going back and square going through. That’s counterproductive and it costs you a ton of speed. How much speed? About eight miles an hour. 
\n                    So if you have tons of club head speed<\/a> to burn and you don’t care about losing eight miles an hour, go ahead and stop this video now because I’m not going to be able to help you. But if you actually want that seven or eight miles an hour of club head speed<\/strong>, and you want to hit the ball further than ever with less effort and straighter than ever, listen up because I’m going to show you the reality of what’s going on in the golf swing<\/strong>. When you look at the way the golf club is designed \u2014 and whoever came up with this, I guess it was the Scots back in the 1700s, over a bunch of scotch I’m certain \u2014 they said, “Hey, somehow we figured out that we’re going to put the shaft in the heel of the golf club instead of the center of the face or the toe.” I don’t know how they came up with that. 
\n                    Again, I’m certain it involved some creativity, but when they did it they were pretty darn brilliant, because the reality is they made this a two-lever tool. You’ve got the club working like a lever. Think of swinging a hammer, hitting a nail. That’s a ton of potential energy. And then there’s also a second lever: we have two levers in the golf swing<\/strong> when it comes to the club. It was designed to do this. Think of a center-shafted putter \u2014 it’s designed NOT to rotate going back and through. However, the golf club being swung on an incline plane<\/strong> needs to allow the toe to rotate around the heel. So they put the shaft in the heel of the club, and now it’s designed to rotate around the hosel. 
\n                    When you try to hold the club face square<\/strong>, all you’re doing is removing a lever from your swing. Leverage is the most important part of the golf swing.<\/strong> It’s what allows the club to accelerate radically from just a few feet away from the ball to tremendous speed with almost no effort. Unleashing that lever \u2014 both levers, not just the angle of your wrist and lag<\/strong>, but also the rotational lever<\/strong> \u2014 is what allows you to hit the ball further with less effort<\/strong>. So when you’re taking the club back, you need to allow it to rotate going back all the way to the top, start rotating coming down, and continue rotating coming through. When you look at high speed video<\/strong> of elite players, you’ll see the club face coming through the impact zone<\/strong> open, open, open, square, closed, closed, closed. 
\n                    It’s never staying open unless you catch it off the toe \u2014 which opens the face \u2014 or someone’s trying to hit a big cut and sacrifice speed. That rotational force<\/strong> is worth about seven to eight miles an hour of club head speed<\/strong>, completely free speed delivered right in the center of the face. You can use an AI swing analyzer<\/a> to see exactly how your club face is rotating \u2014 or not rotating \u2014 through impact, so you can train this lever effect with real data. The GOAT Drill system<\/a> reinforces the body sequencing that allows natural club face rotation<\/strong> to happen without manipulation. If this makes sense to you and you want that extra eight miles an hour, take a look at the bonus video to learn more about leverage in the golf swing<\/strong> and how to hit the ball further than you ever thought possible by using science to your advantage.<\/p>\n\n\n\n

Ready to transform your swing?<\/strong> Try a free AI-powered Live Lesson with GOATY<\/a> \u2014 real-time pose tracking, voice coaching, and gate-by-gate feedback on every rep.<\/p>\n\n\n\n

 If you listen to the pundits on T.V. you’ll hear some pretty interesting things that, to be honest with you, are pretty terrible advice for golf. One of those, and I hear it all the time on T.V., is “Oh, well he holds the club face square to the path<\/strong> longer than anybody else out there.” I got a little secret for you. Nobody does that unless they want to hit a big slice<\/a>. The reality is that the club face<\/strong> is always, always rotating throughout the entire golf swing<\/strong>. You never, ever, ever try to hold the club face square. And there are some golf instruction methods<\/a> out there that are even talking about holding the club face square<\/strong> going back and square going through. That’s counterproductive and it costs you a ton of speed. How much speed? About eight miles an hour. 
\n                    So if you have tons of club head speed<\/a> to burn and you don’t care about losing eight miles an hour, go ahead and stop this video now because I’m not going to be able to help you. But if you actually want that seven or eight miles an hour of club head speed<\/strong>, and you want to hit the ball further than ever with less effort and straighter than ever, listen up because I’m going to show you the reality of what’s going on in the golf swing<\/strong>. When you look at the way the golf club is designed \u2014 and whoever came up with this, I guess it was the Scots back in the 1700s, over a bunch of scotch I’m certain \u2014 they said, “Hey, somehow we figured out that we’re going to put the shaft in the heel of the golf club instead of the center of the face or the toe.” I don’t know how they came up with that. 
\n                    Again, I’m certain it involved some creativity, but when they did it they were pretty darn brilliant, because the reality is they made this a two-lever tool. You’ve got the club working like a lever. Think of swinging a hammer, hitting a nail. That’s a ton of potential energy. And then there’s also a second lever: we have two levers in the golf swing<\/strong> when it comes to the club. It was designed to do this. Think of a center-shafted putter \u2014 it’s designed NOT to rotate going back and through. However, the golf club being swung on an incline plane<\/strong> needs to allow the toe to rotate around the heel. So they put the shaft in the heel of the club, and now it’s designed to rotate around the hosel. 
\n                    When you try to hold the club face square<\/strong>, all you’re doing is removing a lever from your swing. Leverage is the most important part of the golf swing.<\/strong> It’s what allows the club to accelerate radically from just a few feet away from the ball to tremendous speed with almost no effort. Unleashing that lever \u2014 both levers, not just the angle of your wrist and lag<\/strong>, but also the rotational lever<\/strong> \u2014 is what allows you to hit the ball further with less effort<\/strong>. So when you’re taking the club back, you need to allow it to rotate going back all the way to the top, start rotating coming down, and continue rotating coming through. When you look at high speed video<\/strong> of elite players, you’ll see the club face coming through the impact zone<\/strong> open, open, open, square, closed, closed, closed. 
\n                    It’s never staying open unless you catch it off the toe \u2014 which opens the face \u2014 or someone’s trying to hit a big cut and sacrifice speed. That rotational force<\/strong> is worth about seven to eight miles an hour of club head speed<\/strong>, completely free speed delivered right in the center of the face. You can use an AI swing analyzer<\/a> to see exactly how your club face is rotating \u2014 or not rotating \u2014 through impact, so you can train this lever effect with real data. The GOAT Drill system<\/a> reinforces the body sequencing that allows natural club face rotation<\/strong> to happen without manipulation. If this makes sense to you and you want that extra eight miles an hour, take a look at the bonus video to learn more about leverage in the golf swing<\/strong> and how to hit the ball further than you ever thought possible by using science to your advantage.<\/p>\n\n\n\n

Analyze Your Swing Free \u2192<\/strong><\/a> Upload a swing video and get your GOAT Score with detailed breakdown in minutes.<\/p>\n\n\n\n

Read the full article: Club Face Rotation in the Golf Swing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you listen to the pundits on T.V. you’ll hear some pretty interesting things that, to be honest with you, are pretty terrible advice for golf. One of those, and I hear it all the time on T.V., is “Oh, well he holds the club face square to the path longer than anybody else out there.” I got a…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":["post-51997","post","type-post","status-publish","format-standard","hentry"],"jetpack_publicize_connections":[],"yoast_head":"\nClub Face Rotation in the Golf Swing - Rotary Swing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rotaryswing.com\/golf-lessons-blog\/club-face-rotation-golf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club Face Rotation in the Golf Swing\" \/>\n<meta property=\"og:description\" content=\"If you listen to the pundits on T.V. you'll hear some pretty interesting things that, to be honest with you, are pretty terrible advice for golf. 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